-
Basics Advertising 02: Art Direction Nik Mahon
$32.95
-
Basics Advertising 02: Art Direction offers a detailed look at the role of the art director.
This book examines the key techniques, approaches and ‘secrets’ involved in the development of creative advertising concepts. It explores the process of visualising and exploring different ideas, and discusses the use of moving image, photography, illustration and typography to realise these ideas.
Art Direction is rich with insight from leading practitioners, discussing the process of idea generation and the sources of creative inspiration. The text is supported by images of award-winning campaigns from around the world. Practical student exercises give the book a helpful 'hands-on' approach.
-
Key features
An essential introduction to the role of the art director.
Explores the use of various advertising media, formats and techniques to communicate the advertising message.
Contains practical student exercises and case studies taken from the best of contemporary advertising.
Includes a section on finding employment as an art director, and an overview of the support and resources available for students and junior creatives starting their career in advertising.
-
Nik Mahon is a Senior Lecturer in Advertising at Southampton Solent University. He has been involved in the development and delivery of advertising, media and communication courses for academic institutions across the globe, as well as creative thinking and problem solving programmes for major advertising agencies and blue chip organizations.
-
Reviews
Next » « Previous 1 of 7
'An excellent introduction to art direction for the advertising student. Covers all the main aspects in creating effective advertising campaigns looking at visual communication, typography and narrative in the completion of advertising campaigns. Excellent and relevant case studies. Easy to read with good visuals and layout.'
Kate Sillitoe, University of Chester, UK'Another excellent addition to the Basics range. A good introduction to the subject with useful examples and references throughout. It is consistent with others in the series - clear and methodical structure and composition.'
Christopher Skinner, College of West Anglia, UK'An interesting and thought-provoking introduction to the discipline of art direction ... full of excellent examples with the skillsets and role of the art director broken down into concise logical sections. The book's price and content makes it an ideal purchase for students. The book is indeed inspirational for students.'
Steve Middleditch, Thames Valley University, UK'A really good introduction to art direction covering all the necessary information in digestible 'bite size' chunks ... Layout is uncomplicated and accessible ... Well illustrated with meaningful examples.'
Rhiannon Robinson, University of Cumbria, UK'Well written text with useful insights and detailed case studies, perfect for our course. A good layout, easy to understand and navigate through.'
Christopher Morris, University of Salford, UK'Solid book. Great introduction. Inspiring, comprehensive.'
Joan Sechrist, Kendall College of Art and Design, USA'FANTASTIC.'
Kate Charlton, University of New South Wales, Australia -
Readership: Intermediate
978 2 940411 21 4
184 pages
200 colour images
230mm x 160mm
Paperback with flaps
June 2010
