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Basics Graphic Design 01: Approach and Language Gavin Ambrose and Nigel Aono-Billson
$32.95
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Basics Graphic Design 01: Approach and Language looks at the initial stages of the design process and the vocabulary used on undergraduate design courses.
It begins with an overview of various approaches to graphic design, as well as its inherent language, and progresses to methods for generating and developing ideas, research methods, and understanding what is meant by ‘the design brief’.
The book draws on contemporary and historical sources and concludes with a discussion on the application of the creative idea. Students are provided with the knowledge that will enable them to respond to a course and prepare for a career in graphic design.
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Key features
An engaging discussion of various approaches to graphic design and the vocabulary that underpins them.
Subjects covered include critical thinking and evaluation, problem solving, the development of project work and the realization of design practice.
The first title in the ‘Basics Graphic Design’ series. These books cover every aspect of studying a graphic design course.
An in-depth guide, supported by interviews, exercises and resources, all presented in a visually stimulating style designed to appeal to students and practitioners of the creative arts.
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Gavin Ambrose is a practising graphic designer. His current commercial practice includes clients from the arts sector, publishers and advertising agencies. Nigel Aono-Billson is a designer, educator and writer. He has lectured extensively on undergraduate and postgraduate graphic design programmes in the UK, Europe and the USA.
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Reviews
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‘A wonderful guide to the world of graphic design. Through six chapters the authors give a comprehensive view of design, addressing theoretical issues, technical aspects and practice in the design process, with topics as suggestive as "Idea Mapping" as a method of generating ideas. The contents of this book are perfect for both students and teachers. The first find in it a reference guide that will help them get started with the basics of design and learn how to deal with their first projects. For teachers, this book is an inexhaustible source of exercises that they can develop with their students throughout the course. Indispensable.'
Nacho Lavernia, Lavernia & Cienfuegos Diseño, 2012'A beautifully laid out book that provides an enormous amount of information between its covers. Popular with students and tutors.'
John Blackman, Cambridge School of Visual & Performing Arts, UK'Well structured and with valuable and imaginative exercises. I particularly liked the succinct way communication is contextualized and the pointed ways of getting ideas ... graphically appealing and with a good balance between text and image.'
Mário Roda, Escola Universitária das Artes de Coimbra,Portugal -
Readership: Intermediate
978 2 940411 35 1
184 pages
200 colour images
230mm x 160mm
Paperback with flaps
November 2010
