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Basics Product Design 03: Visual Conversations David Bramston
$29.95
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Basics Product Design 03: Visual Conversations introduces readers to the art of communication in product design.
It explains a product’s transition from rough concept to fully-realised production. It also examines methods of eliciting an emotional response in the use of 2D and 3D mixed media and explores the physical realization of ideas in the form of models and prototypes.
The book puts design theory into a real-world context with beautiful examples and case studies from some of the world’s leading designers.
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Key features
A comprehensive introduction to the language of product design.
Helps readers to translate their initial design concepts into formal creative presentations.
Includes a variety of case studies and examples of work taken from the best of contemporary product design
Supported by student activities, guides, glossaries and resource directories.
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David Bramston is an industrial designer and has presented work worldwide. David is the Subject Leader for Product Design at the University of Lincoln. He has worked in the design industry on projects for companies such as Motorola, Swatch and Christian Dior.
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Reviews
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'Visual Conversations puts design theory into a real-world context with beautiful examples and case studies from some of the world's leading designers ... a comprehensive introduction to the language of product design.'
Dexigner, May 2010'Provides inspiration for students. Visually pleasing.'
Lynsey Plockyn, Portsmouth University, UK'The whole Basisc series by AVA is excellent, well worth reading. This is an interesting, multi-disciplinary book, with relevant examples for student in the creative industries.'
Donna Stephens, Plymouth College of Art, UK'Product semantics and 'emotional design' is often overlooked in the teaching of design and therefore in the understanding of Product Design students. This text is a useful introduction, generally well illustrated and clearly written.'
Hugh Williamson, Staffordshire University, UK -
Readership: Intermediate
978 2 940411 09 2
184 pages
200 colour images
230mm x 160mm
Paperback with flaps
February 2010
