AVA Academia

  • Basics Typography 01: Virtual Typography Matthias Hillner

    $29.95

  • Basics Typography 01: Virtual Typography addresses a fundamentally new form of typographic communication.

     

    The book examines visual data that appears in a near-typographical form, operating on the borderline between image and text.

     

    It also analyzes the use of typography in moving image and new digital contexts, and explores the visual interpretation of verbal language. It reveals how virtual typography can help in the presentation of words, and avoid misinterpretation, by including type in an image.

  • Key features
    • Defines virtual typography and analyses it in the context of digital media.

      Explores the interface between traditional typography and new digital technology.

      Supported by case studies and examples of work from contemporary artists, designers and typographers.

      Presented in a visually stimulating style, designed to appeal to students and practitioners of the visual arts.

  • Matthias Hillner graduated with a Master of Arts from the Royal College of Art, and subsequently worked as a designer for various design consultancies in London. He uses a typography-led approach for developing multimedia and graphic design solutions.

  • Reviews

    'Relevant, more specific than broader design texts on web design, so will help to focus the minds of all potential multimedia students. Very visual and clean cut. Diagrams and examples let the reader explore rather than reading endless text.'

    Kristian Low, Southampton Solent University, UK

    'Good content with historical references and well-suited to cover contemporary needs. Clean and sleek look which attracts readers.'

    Sang Yoon, James Madison University, USA

    'Very detailed with excellent references and examples.'

    Jodi Parker, West Suffolk College, UK

    'I like the content of this book very much. Excellent fresh examples and writing...'

    Kristina Lamour Sansone, Art Institute of Boston, USA

    'I use a lot of the Basics titles in my teaching and also as set texts. I found the book very informative as it crosses many disciplines. For my students this is important as I am trying to get them to be free and open.'

    Claire Sambrook, University of Portsmouth, UK

    'This title is very complete and informative. It is well illustrated and easy to read. It offers a new vision of typography from the books we usually use for our typography course.'

    Preston Lawing, Saint Mary’s University of Minnesota, USA
  • Readership: Intermediate

    978 2 940373 99 4
    184 pages
    200 colour images
    230mm x 160mm
    Paperback with flaps
    May 2009