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The Fundamentals of Design Management Kathryn Best
$34.95
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The Fundamentals of Design Management is a comprehensive guide to managing the people, projects, processes and procedures behind the design of everyday products, services, environments and experiences.
The book explicitly places the principles and processes of design within the context of a business or enterprise, explaining how design management can relate to the cultural, environmental, political and social impact of an enterprise.
It emphasises the inter-disciplinary nature of design management, and as such is of relevance to students of a number of disciplines: from art and design to business, marketing or media. Written in a clear style and with plenty of illustrative images, this publication makes design management accessible and practicable.
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Key features
A comprehensive guide to the practice of design management: the organization of the people, projects, and procedures involved in design work.
Explains how design management can relate to the cultural, environmental, political and social impact of an enterprise.
Considers the practice of design management through a range of interviews and case studies, taken from design practitioners and industry experts.
Presented in a clean, visually engaging style.
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Kathryn Best is a designer, consultant, educator and author. She runs courses in design, strategy and innovation for academia and industry, specializing in interdisciplinary and collaborative working methods. Kathryn’s current research interest is in the potential of design thinking as a tool for innovation.
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Reviews
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'A dynamic publication that delivers exactly what it says on the tin. The second of two books by Kathryn Best is a critical addition to any aspiring design manager's library. It would also serve as a valuable reference tool for any business leader who wishes to successfully harness the power of design.'
Gethin Roberts, Engineering Designer, July 2010'An excellent overall introduction to Design Management. Covers all areas that our program includes.'
Judith Gregory, George Brown College, Canada'As with other AVA publications The Fundamentals of Design Management clearly articulates all elements and processes involved. The design and layout of the book adds to its appearl as our learners find this kind of visual engagement both stimulating and inspiring. The use of case studies ... is well constructed and communicated.'
Simon Gomes, University Centre Doncaster, UK'I like the layout of the book, and find the content useful and relevant.'
Kelly Sant, University of Brighton, UK'I really like this book's layout and mix of resources. It is clear in delivering coverage of key areas. A well laid-out, attractive design, giving a good insight into the practice of design for business students.'
Eric Cassells, Oxford Brookes University, UK'An excellent publication, compares well to other titles as there are few up-to-date texts on this subject. Good, designerly layout, clear and easy to access.'
James Fathers, York St John University, UK'Suitable content for an initial course ... The content is complemented by other authors and titles such as Design Management and Vision and Values.'
Lissette Marin Moguel, Anahuac Mayab, Mexico‘The clear demarcation of design in correlation to various fields and demonstrative case studies give this book an edge. It helps to clearly explain the topic to students and they gain clarity for further research in similar areas.’
Preetha Hussain , National Institute of Fashion Technology, India -
Readership: Introductory
978 2 940411 07 8
184 pages
200 colour images
230mm x 200mm
Paperback with flaps
May 2010
