AVA Academia

  • The Fundamentals of Printed Textile Design Alex Russell

    $38.50

  • The Fundamentals of Printed Textile Design provides students with an introduction to the creative skills, techniques and processes required by textile designers in order to produce a professional, creative and commercially aware portfolio.

     

    Aimed at textiles and fashion undergraduates, this book outlines the process of creating designs, looking at the vital role played by drawing, color, style and content. It analyzes how to contextualize and visually communicate effectively, whether through traditional design staples or via a more innovative approach.

     

    The book also examines the technical and ethical considerations of which designers in the industry must be aware.

  • Key features
    • Explores the subject from both creative and contextual standpoints.

      Discusses print and surface pattern design in a variety of contexts, including fashion, interiors, giftware and stationery.

      Fully illustrated with designs from some of the world's leading textile designers.

  • Alex Russell studied printed textiles in Manchester. After graduating, he worked as a designer and teacher before becoming a full-time lecturer in Nottingham. He then set up a freelance business, working across Europe, with an international client list creating print, pattern, forecasting and illustration work for fashion and interiors. He is now a senior lecturer on the Textile Design for Fashion program at Manchester Metropolitan University, UK, and continues to practise as a freelance designer. Alex's work features widely in books on print and pattern.

  • Reviews

    'The book is a welcome addition to the library of any student or designer hoping to break into or further their career in printed textiles ... It is great to see a book that finally covers the whole process from concept or commission through to production and sale ... The Fundamentals of Printed Textile Design will be the go-to guide for the next generation of printed textile designers.'

    Matthew Taylor, University of Huddersfield, UK

    'Excellent book. Covers the material in a visually appealing and concise manner.'

    Susanne Goetz, Fashion Institute of Technology, USA

    'This is an excellent overview of the role of a printed textile designer. There are clear descriptions of the technical aspects of being a print designer and this is very useful for students who sometimes don’t realise that there are technical considerations. The book is clear in its description of the role of the designer and there are useful pointers for students including the need for creativity within the restraints of a commercial project brief.'

    Nick Rodgers, Norwich University College of the Arts, UK

    ‘Your books on textile design are perfect for our visitors and my colleagues, especially The Fundamentals of Printed Textile Design. We use the book a lot.'

    Jantiene van Elk, Textielmuseum, Netherlands

    'Russell places strong emphasis on career information, including the importance of the professional portfolio and differences between employment and freelance work. The book addresses ethics, environmental concerns, and social issues present in the fashion and textile industry today, both in the text itself and in a special end section. End-of-chapter questions and sidebar information provide discussion points and author's tips ... Recommended.'

    L. L. Kriner, Choice review, February 2012
  • Readership: Introductory

    978 2 940411 47 4
    200 pages
    200 colour images
    230mm x 200mm
    Paperback
    July 2011