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Packaging the Brand: The Relationship between Packaging Design and Brand Identity Gavin Ambrose and Paul Harris
$52.50
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Packaging the Brand: The Relationship between Packaging Design and Brand Identity introduces readers to the most overtly commercial area of graphic design.
While many other areas of design have commercial aspects, the success of a piece of packaging design is inextricably linked with its ability to sell a product. This book discusses the implications of this commercial function for a designer.
It explores methods of visually communicating the value of a product to its target audience and examines the entire lifespan of a piece of packaging: from its manufacture and construction, to its display in various retail environments, to its eventual disposal and the associated environmental concerns.
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Key features
Introduces readers to the most commercial area of graphic design.
Explores the relationship between branding and graphic design.
Discusses the full lifespan of a piece of packaging design; from design and manufacture to disposal.
Includes contributions and discussions from acclaimed designers.
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Gavin Ambrose is a practising graphic designer. His current commercial practice includes clients from the arts sector, publishers and advertising agencies. Paul Harris is a freelance writer and editor. His work has appeared extensively in magazines and journals on both sides of the Atlantic.
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Reviews
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'Packaging the Brand digs deeper by putting the subject in its specific context and perceiving it from different angles. Beautifully illustrated with designs that achieve a highly effective outcome through maximum creative input.'
Boy Bastiaens, www.stormhand.com'I think the books you produce really are some of the best available. There aren't any other books I know of that showcase great 'real' industry brand work that's relevant to the kind of projects that most designers work with every day.'
Lee Bennett, Head of Design, Propaganda Ltd'This is a very comprehensive book and quite different to other packaging books out there. It is very much based around concept, idea generation and branding. To me, this is a book that you buy to actually read, as opposed to looking at pictures. A unique book well worth the read for industry professionals and students.'
Sarah Jones, RMIT, Australia'A useful book that documents the entire creative process from concept to disposal. Prepares students to meet the design challenges of contemporary markets.'
Hilary Turnock, University of Sunderland, UK -
Readership: Module Readers
978 2 940411 41 2
208 pages
200 colour images
300mm x 220mm
Paperback
March 2011
