AVA Academia

'We already use the 1st edition and this revised and expanded 2nd edition will make an excellent addition. Accessible use of language and an excellent visual approach and layout make this 'the' key text on semiotics for undergraduates studying graphic design and visual culture. The addition of self-directed study exercises is a useful teaching and learning aid. Excellent book.'

Dave Caton, Swindon College, UK

'A beautifully designed book inside and out (typography, layout and use of paper stock). The stickers add a level of interactivity that any student would like. This all adds up to a book that a student would want to keep for future reference.'

Heidi Sandecki, Montclair State University, USA

'This is an outstanding overview of semiotics which no student should be without. As expected of AVA titles, it is rich with examples of the theory and work being discussed and the points made are easily digestible ... It will prove invaluable to students of design...'

Philip Dixon, Southampton Solent University, UK

'A great book, well designed, well researched, well written. For anyone in the slightest bit interested in this fascinating subject (and this should be all designers and design students) this book is the perfect guide.'

Saeri Dobson, Loyola Marymount University, USA

'A very thoughtfully designed Design book. The material in this book can be accessed by Foundation Design students at both basic and more advanced levels, and gives advice that is in bit-sized intelligent morsels. The illustrations are contemporary and visually seductive. This is a useful and stylish book.'

David Tinn, East Surrey College, UK

'I bought the original edition some years ago and have been recommending it to students ever since. Crow has written both editions in a way that is very appropriate to design students - good visual examples and very clear content.'

John Stocker, University of Lincoln, UK

'Beautifully composed, well-structured, highly informative and relevant, providing essential theoretical content to our curriculum. A core text for undergraduate design courses and an excellent introduction to the fundamentals of semiotic theories.'

Christopher Morris, University of Salford, UK

'Visible Signs: An Introduction to Semiotics in the Visual Arts has inspired me to create a class based on the subject.'

Joseph Von Stengel, Hartwick College, USA

'I believe this would be an outstanding introduction for the graduate students joining the research group and for advanced undergraduates. Excellent, engaging layout. This really facilitates involvement with the text, and is much more interesting and accessible than many books I’ve seen on introductory semiotics.'

Kennon Smith, Indiana University Bloomington, USA

'This book is a great read for anyone looking to understand the complex subject of semiotics. The author has successfully balanced such a tricky subject area with an easy to read and comprehensive style of writing and beautiful illustrations.'

Saeri Dobson, Loyola Marymount University, USA