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Graphic Design: Good Contemplating Ethics and Graphic Design cover imageGraphic Design: Good spreadGraphic Design: Good 2 spread

GOOD: An Introduction to Ethics in Graphic Design

Lucienne Roberts


Good : An Introduction to Ethics in Graphic Design is a detailed study of ethical practice in graphic design and other visual arts disciplines. It seeks to engage students in debate about their craft and analysis of their values, asking; is it possible to be a ‘bad’ good designer or a ‘good’ bad designer? If so, which is preferable?

Graphic design is in ethical flux. Despite recent manifestos and themed publications on ‘design for good’ graphic designers have yet to examine what such terms really mean. This book takes philosophy as its starting point, but seeks to marry theory with practical application, removing some of the mystique that surrounds ethical philosophy and highlighting its relevance for us all. It is supported by discussions and insight from established designers, typographers, photographers and illustrators.

Key features

  • An in-depth introduction to ethics and ethical practice in graphic design.
  • Highlights the practical application and relevance of theory and philosophy.
  • Throughout the book, designers, typographers, photographers and illustrators try to define being ‘good’.

Readership: Required Reading Range (Module Reader)

  • These titles are designed to support specialized modules of degree courses and provide a platform for further exploration of the subject matter.
  • Good: An Introduction to Ethics in Graphic Design is a comprehensive discussion of an important area of cultural theory. It is an ideal core text for contextual studies modules, as part of a larger visual arts degree.

Lucienne Roberts studied graphic design at the Central School of Art and Design. After a brief period at The Women’s Press, she established the studio sans+baum, hoping to ally a commitment to accessible and engaging design with a socially aware agenda. Roberts’ new studio LucienneRoberts+ started at the end of 2006, working mainly in the arts and voluntary sectors. In 2000 Roberts was a signatory of the First Things First manifesto. She has taught at Yale and the London College of Communication and was a D&AD judge in 2008. Roberts is a regular contributor to Eye magazine and Grafik.

Accessible and well-designed, with text broken up into manageable chunks. An excellent text for lecturers and undergraduates.

Dave Caton, Swindon College, UK

978 2 940373 14 7

$39.95 srp

200 pages
200 colour images
300mm x 220mm
Paperback with flaps

Winter 2006

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