Graphic Design

Visual Research: An Introduction to Research Methodologies in Graphic Design

Ian Noble & Russell Bestley

Visual Research: An Introduction to Research Methodologies is a guide to the practice of researching for graphic design projects.

The book explains the key terms and theories that underlie design research; examining the importance of audience, communication theory, semiotics and semantics. The book features a range of case studies which demonstrate how the use of rigorous research methods can form the basis of effective visual communication and design problem solving, eschewing end product analysis for a discussion of the way research feeds into the design process.

Key features

• A thorough investigation into research methods for graphic design and other visual arts disciplines.
• Features cases studies that demonstrate how effective design research is integral to a successful execution.
• Focuses on the importance of research throughout the design process, not just the final stages.

Readership: Required Reading Range (Module Reader)

• These titles are designed to support specialized modules of degree courses and provide a platform for further exploration of the subject matter.
• This title is a detailed introduction to researching for design. It is an ideal core text for research modules, as part of a larger visual arts degree.

It is very accessible to my students. Packed with excellent information and examples and beautifully designed.

Cate Roman, Woodbury University, USA

978 2 940373 20 8

$39.95 srp

192 pages
250 colour images
300mm x 220mm
Paperback with flaps

Autumn 2007