Graphic Design

Visible Signs: An Introduction to Semiotics

David Crow

Visible Signs: An Introduction to Semiotics guides students through visual communication theory relating to semiotics, and explains how this theory can be applied to their own work.

Basic semiotics is taught in most art schools as part of a contextual studies program, but many students find it difficult to understand how these ideas might impact on their own practice. Visible Signs tackles this problem by explaining basic semiotic terminology through visual examples of graphic work. Concepts such as signs and signifiers, language and speech are all explored through examples and case studies of contemporary graphic design and fine arts.

Key features

• A detailed introduction to semiotics and semiology.
• Explains how students can apply semiotic theory in the creation of their own work.
• Tackles an oftenmisunderstood subject with visual examples from contemporary design and fine art.

Readership: Required Reading Range (Module Reader)

• These titles are designed to support specialized modules of degree courses and provide a platform for further exploration of the subject matter.
• This title is an approachable guide to semiotic theory, providing students with a solid foundation of knowledge, and an awareness of how this knowledge can be applied in practice. It is an ideal core text for theory-based modules, and will prove useful at any academic level.

This stimulating book will significantly inform the theoretical and practical work of students studying at both undergraduate and postgraduate levels.

Tony Pritchard, London College of Communication

978 2 940373 21 5

$39.95 srp

192 pages
250 colour images
300mm x 220mm
Paperback with flaps

Spring 2007