Illustration

The Fundamentals of Illustration

Lawrence Zeegen

The Fundamentals of Illustration introduces students to the theory and practice of illustration. It takes readers through each stage of the creative process; from interpreting the brief and generating ideas to design and production, as well as basic communication theory and creative strategies.

After a decade of catching up with technology, modern illustration is digitally literate and full of stylistic attitude. Today’s illustrators work across a broad range of traditional skills and software and are much in demand. Recognising illustration as a freelance profession, The Fundamentals of Illustration explains best working practices appropriate to all industry sectors, including how to market and promote work effectively. It also includes a useful section on copyright and the legalities of selling work.

Accompanied by engaging visuals and examples from the world of professional illustration, The Fundamentals of Illustration offers a unique and comprehensive insight into the world of professional illustration.

Key features

• Introduces students to the theory and practice of illustration.
• Practical insight into the methods and techniques of traditional and software-based illustration.
• Lavishly illustrated with some of the best work from contemporary illustration.

Readership: Introductory

• The discipline-specific titles in our Fundamentals range are aimed at students embarking on further education and offer a thorough grounding in the subject.
• This book provides students with an introduction to the discipline, before examining specific processes, ideas and practicalities in greater detail.

“Lawrence should be commended for providing a valuable resource for our students and future generations of practitioners.”

The Association of Illustrators Journal

978 2 940373 33 8

$34.95 srp

176 pages
300 colour images
230mm x 200mm
Paperback with flaps

Autumn 2005