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Graphic Design: Basic Design Layout cover imageGraphic Design: Basics Layout sp1 spreadgraphic Design: Basics Layout sp2 spread

Basics Design: Layout

Gavin Ambrose & Paul Harris


Basics Design: Layout provides a guide to the effective arrangement of text and image elements within a design. Good layout in both print and electronic media allows for the most effective communication of complex information to a viewer. This book’s objective is to instruct in the management of form and space, in order to achieve this effect.

Basics Design: Layout addresses the practical and aesthetic considerations of layout such as where and how the content will be viewed, whether the format is a magazine, website, television graphic or bottle of bubble bath.

This book will prove indispensable to anyone wishing to acquire a thorough knowledge of the principles of layout as used in modern design. Through the considered application of these principles a more balanced and effective design can be achieved.

Key features

  • An in-depth exploration of layout and how it can be best employed to allow for effective visual communication.
  • Includes case studies and examples from the best of contemporary design.
  • Presented in a visually engaging, graphic style, supported by student exercises, tips and resource directories.

Readership: Intermediate

  • Our Basics books provide readers with an in-depth exploration of each of the topics introduced in the Fundamentals titles. These books offer both a theoretical and practical approach, supported by examples and exercises.
  • Individual titles can form the basis of specific modules, while the series as a whole functions as a comprehensive reference tool, and can be called upon at any stage of a student’s education.

Gavin Ambrose achieved his Masters in Communications at Central St. Martins and is a tutor on both the Typographic and Information Design courses at the London College of Printing. He has written and designed several books on branding and packaging.

Paul Harris studied at the London College of Printing and has gone on to become a freelance writer and editor. His work has appeared extensively in magazines and journals on both sides of the Atlantic, including style bible Dazed & Confused.

Simple and informative, ideal for students, useful and inspiring as a teaching resource.

Rhed Fawell, Middlesex University, UK

978 2 940373 34 5

$29.95 srp

176 pages
200 colour images
230mm x 160mm
Paperback with flaps

Summer 2005

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