Typography

The Fundamentals of Typography

Gavin Ambrose & Paul Harris

The Fundamentals of Typography offers an incisive guide to typographic theory and practice. Subjects include an introduction to the history of typography, the practice of typographic detailing and font generation for print and web.

The book demonstrates the power and variety of typography. Basic principles are presented through detailed explanations, expanded illustrations, case studies, and reference material from leading design studios around the world.

A sound understanding of type history and classification facilitates controlled, intelligent and thoughtful type usage, across a range of media. The Fundamentals of Typography builds upon these shared principles and will become an invaluable reference for creatives and designers alike.

Key features

• Discusses fundamental typographic principles through detailed explanations, expanded illustrations, and historical and contemporary examples from leading practitioners around the world.
• Contains over 150 comprehensively-indexed typefaces.
• Presented in an engaging and demonstrative graphic style.

Readership: Introductory

• The discipline-specific titles in our Fundamentals range are aimed at students embarking on further education and offer a thorough grounding in the subject.
• This book provides students with a comprehensive discussion of basic typographic theory and methodology, before examining specific key areas in greater detail.

I will adopt this book, it is concise and approachable for students and I like the visual examples that are not in other texts.

David Peacock, Seattle Pacific University, USA

978 2 940373 45 1

$34.95 srp

176 pages
200 colour images
230mm x 200mm
Paperback with flaps

Autumn 2006