Graphic Design

The Production Manual: A Graphic Design Handbook

Gavin Ambrose & Paul Harris

The Production Manual provides students with the practical knowledge necessary to print and produce creative work.

This hands-on guide allows graphic design students to apply the knowledge acquired during their course. Essential production methods are covered in detail, providing clear descriptions of the various technical processes involved in design for print, exhibition stands, packaging and signage.

The book tackles issues such as image resolution, printing techniques and platemaking, and demonstrates how to achieve difficult effects such as duotones and halftones. The text is supported throughout by examples of work taken from the best of contemporary design.

Key features

• A comprehensive introduction to production methods for students of design.
• Allows students to apply the knowledge they have gained during their course.
• Supported by examples of work taken from renowned contemporary designers.

Readership: Required Reading Range (Course Reader)

• These reference titles are specifically structured to support the lifetime of an undergraduate degree and provide a detailed exploration of the discipline covered.
• This title represents a comprehensive introduction to a vital area of graphic design. It is an ideal core text for a design degree and will prove useful at any academic level.

It literally ticks all the boxes. An excellent handbook/reference.

Adrian Newman, Wales University, UK

978 2 940373 63 5

$45.00 srp

192 pages
200 colour images
300mm x 220mm
Paperback with flaps

Spring 2008