Design Management

Vision and Values in Design Management

David Hands

Vision and Values in Design Management examines the changing role and nature of design management. It demonstrates to students the value of design as a key strategic resource that can be utilized in the pursuit of securing a competitive advantage within highly complex and emergent markets.

This book offers contributions from key thinkers and practitioners drawn from both industry and academia to provide an essential guide to the development, key issues and future directions of design management.

Key features

• Introduces students to the changing role of design management within businesses and organizations, and demonstrates the value of design as a strategic resource.
• Includes contributions from key design management thinkers and practitioners.
• Presented in an engaging visual style, designed to appeal to creatively-minded students.

Readership: Required Reading Range (Module Reader)

• These titles are designed to support specialized modules of degree courses and provide a platform for further exploration of the subject matter.
• This title serves as a companion piece to design management modules and courses and is an ideal supporting text for students engaged with design in a commercial context.

Highly relevant and stimulating for MA Design Strategy students.

Dr Ray Holland, Brunel University, UK

978 2 940373 79 6

$45.00 srp

192 pages
200 colour images
300mm x 220mm
Paperback with flaps

Autumn 2009