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BI Global Contexts cover imageIllustration: Basics Global Contexts 1 spreadBasics Illustration: Global Contexts 2 spread

Basics Illustration: Global Contexts

Mark Wigan


Basics Illustration: Global Contexts introduces the concept of illustration as a form of language and visual communication, conveying ideas, messages and emotions for cultural consumption.

It looks at the illustrator as the inventor of imaginary worlds; from folklore and myths to the immersive virtual worlds of the Internet. Comprehensive and inspiring, the book is packed with insightful and thought-provoking commentary.

Key features

  • Introduces the idea of illustration as a tool for visual communication, both within and between cultures.
  • Addresses the fundamental aspects of illustration with in-depth guides, supported by student exercises and resources.
  • Includes a variety of case studies and examples of work taken from the best of contemporary illustration.

Readership: Intermediate

  • Our Basics books provide readers with an in-depth exploration of each of the topics introduced in the Fundamentals titles. These books offer both a theoretical and practical approach, supported by examples and exercises.
  • Individual titles can form the basis of specific illustration modules, while the series as a whole functions as a comprehensive reference tool.
  • These titles can be called upon at any stage of a student’s education.

Mark Wigan is an artist, illustrator and academic. He was an early pioneer of trans-global club art in 1980s New York, London and Tokyo. Mark’s work has evolved into a multimedia archive, chronicling the changing worlds of club culture and street style. For the past ten years, he has been lecturing worldwide and has led illustration programs at a range of universities.

This book represents an important addition to the previous three in the series. A timely and relevant resource that builds on current student expectations. Well illustrated with good case studies.

Andrew Kulman, Birmingham City University, UK

978 2 940373 94 9

$29.95 srp

176 pages
200 colour images
230mm x 200mm
Paperback with flaps

Autumn 2009

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