Fashion Design

Basics Fashion Design: Developing a Collection

Elinor Renfrew & Colin Renfrew

Basics Fashion Design: Developing a Collection is a guide to the process of developing a fashion collection, from research through to the final presentation.

Fashion collections vary depending on market level, product type, season, customer and retail outlets. Basics Fashion Design: Developing a Collection explores the process in its entirety; from initial design ideas, through the development of product to the final outcome and its ultimate exhibition and sale. The book is supported by illustrative examples and case studies, and includes an overview of fashion collections through the eyes of prominent fashion journalists.

Key features

• Guides the student through the process for developing fashion collections, from haute couture to high street fast fashion.
• Accompanied by a wide variety of case studies and examples of work taken from contemporary fashion designers.
• Presented in a visually stimulating style, designed to appeal to students of the creative arts.

Readership: Intermediate

• Our Basics books provide readers with an in-depth exploration of each of the topics introduced in the Fundamentals titles. These books offer both a theoretical and practical approach, supported by examples and exercises.
• Individual titles can form the basis of specific modules, while the series as a whole functions as a comprehensive reference tool and can be called upon at any stage of a student’s education.

Love the graphic layout and obvious understanding of the subject by writers. Great. Also love the size of the book – it’s easy to carry around. These are excellent books which absolutely pin down the essential elements of what our subject is about.

Christine Browett, Huddersfield University, UK

978 2 940373 95 6

$29.95 srp

176 pages
230mm x 160mm
Paperback with flaps

Autumn 2009