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BT virtual typographyFINAL cover imageTypography: Basics Virtual Typography 1 spreadTypography: Basics Virtual Typ sp 1 spread

Basics Typography: Virtual Typography

Matthias Hilner


Basics Typography: Virtual Typography addresses a fundamentally new way of typographical communication.

The book examines visual data that appears in a near-typographical form, operating on the borderline between image and text. It also analyzes the use of typography in moving image and new digital contexts, and explores the visual interpretation of verbal language. It reveals how virtual typography can help in the presentation of words, and avoid misinterpretation, by including type in an image.

The text is supported by case studies and examples of work from artists and designers including Why Not Associates, Tomato and Neville Brody.

Key features

  • Defines virtual typography and analyses it in the context of digital media.
  • Includes case studies taken from the best of contemporary typography.
  • Presented in a visually stimulating style, designed to appeal to students of the visual arts.

Readership: Intermediate

  • Our Basics books provide readers with an in-depth exploration of each of the topics introduced in the Fundamentals titles. These books offer both a theoretical and practical approach, supported by examples and exercises.
  • Individual titles can form the basis of specific typography modules, while the series as a whole functions as a comprehensive reference tool that can be called upon at any stage of a student’s education.

Matthias Hillner graduated with a Master of Arts from the Royal College of Art, and subsequently worked as a designer for various design consultancies in London. He uses a typography-led approach for developing multimedia and graphic design solutions.

This title is a very interesting and engaging overview of the use of virtual typography.

Andy Blossom, Kingston College, UK

978 2 940373 99 4

$29.95 srp


Paperback with flaps

Spring 2009