Graphic Design

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Basics Graphic Design: Approach & Language

Gavin Ambrose and Nigel Aono-Bilson

Basics Graphic Design: Approach & Language looks at the initial stages of the design process and the vocabulary used on undergraduate design courses. Students are provided with the knowledge that will enable them to respond to a course and prepare for a career in graphic design.

The book begins with an overview of various approaches to graphic design, as well as its inherent language. It goes on to look at methods for generating and developing ideas, research methods, and understanding what is meant by ‘the design brief.’ The book draws on contemporary and historical sources and concludes with a discussion on the application of the creative idea.

Approach & Language is the first title in the Basics Graphic Design series from AVA Publishing. These books cover every aspect of studying a graphic design course. Subjects covered include critical thinking and evaluation, problem solving, the development of project work and the realisation of design practice. Showcasing work from students and practitioners alike, the books provide the student with the tools and inspiration they require to develop their skills in new and emerging technologies, and to become highly motivated and independent individuals with plenty to offer to the design world.

Key features

An engaging discussion of various approaches to graphic design and the vocabulary that underpins them.
An essential text for foundation and undergraduate students hoping to embark on a career in graphic design.
Accompanied by over 200 illustrations and examples from the world of contemporary design.

Readership: Intermediate

Our Basics books provide readers with an in-depth exploration of each of the topics introduced in the Fundamentals titles. These books offer both a theoretical and practical approach, supported by examples and exercises.
Individual titles can form the basis of specific modules, while the series as a whole functions as a comprehensive reference tool, and can be called upon at any stage of a student’s education.

Nigel Aono-Billson is a designer, educator and writer. Based in the UK, he has lectured extensively on undergraduate and postgraduate graphic design programmes in the UK, Europe and the USA. Since the early 1980s, he has worked extensively as a designer, both independently and for design companies. His work has been published in design journals, books and magazines, both nationally and internationally.

Gavin Ambrose studied at Central St Martins and is a practising graphic designer. Current commercial practice includes clients from the arts sector, art galleries, publishers and advertising agencies. He is the co-author and designer of several books on branding, packaging and editorial design.

978 2 940411 35 1

$32.95 srp

184 pages
200 colour images
230mm x 160mm
Paperback with flaps

Autumn 2010